Bulgaria's Participation in the International Tourism Fair f.re.e in Munich Ended with Great Interest and Focus on the Black Sea Coast, Nature and Cultural Treasures

Another international tourism exhibition, at which our country enjoyed great interest — the F.re.e exhibition in Munich — has ended.

The Ministry of Tourism organized the participation of Bulgaria at the international tourism exhibition f.re.e in Munich, Germany, which took place in the period 22—26 June 2023. The Bulgarian information booth was on an area of 30 sq. m., with the Varna Municipality, Odysseia-In Sport and Travel Ltd, Sunny Travel Club EOOD, Rhodope Extreme Adventure EOOD.

This is the largest and most important tourist event in the state of Bavaria, which is characterised by one of the highest average per capita incomes. The exhibition is profiled to professionals and end customers and was held for the first time after the pandemic. 

In the 8 exhibition halls there were mainly forms of alternative tourism, such as camping and caravanning, motorcycles, cycling, water sports, fitness, active holidays and tourism. 

After the successful roadshow in Germany and the active participation in a number of exhibitions in the country, Bulgaria once again emphasized the priority importance of the German tourism market.

Traditionally and according to the interests of the local audience, Bulgaria focuses on summer sea tourism, cultural tours, hiking trails in the mountains, spa, wellness, etc. Traditionally, the interest in our country as a destination is in the Bulgarian Black Sea coast, cultural, historical and natural treasures.

We would like to remind you that the International Tourism Fair f.re.e, which is held annually in Munich in the second half of February, is one of the strong regional fairs that are international in nature but attract an audience from the respective area in Germany that hosts the event.

The exhibition is representative of southern Germany and specifically attracts the attention of the public from the provinces of Bavaria, Hesse, Baden-Württemberg as well as from the Salzburg region in Austria.