A familiarisation tour on tourism opportunities in Bulgaria launched in Poland

The first day of the initiative took place under increased interest

Gdansk was the first stop of the familiarization campaign that put the spotlight on Bulgarian tourism for another year on the Polish market. The opportunities of Bulgaria as a tourist destination were presented to nearly 40 representatives of various local tour operators and agents in the presence of journalists. The Bulgarian companies expressed their satisfaction with the interest shown and the many specific questions asked during the opening event.

During 4 days — from 22 to 25 April, business representatives are meeting in the cities of Gdansk, Poznan, Wroclaw and Warsaw to exchange ideas and proposals on how to maintain the trend of optimism that is observed in this market. This is the third consecutive initiative, which is realized thanks to the joint actions of the National Tourist Office in Warsaw and the Association ‘Bulgarian Black Sea Alliance’. During the series of events and the meetings with the business community, Nikolay Kostov, Attaché for Tourism at our Embassy in Warsaw, as well as Milena Todorova from the association will present their concepts. The event is an excellent example of the partnership between the state and the private sector in their joint efforts to increase interest in our country.

This summer is expected to continue the trend of growth of Polish tourists, who, despite the difficult geopolitical environment, recognize Bulgaria as one of the five most preferred countries for their holidays. Major Polish tour operators are enjoying increased interest and the level of early bookings continues to be high. Another positive factor is the improvement of transport connectivity of the two countries. Nikolay Kostov reports that the Bulgarian Embassy and the National Tourist Office continue to work on their initiative to achieve a year-round direct flight connection between Gdansk and Burgas, not just for the summer season. Meetings with the new local government representatives are also forthcoming.

Along with the attractiveness of our Black Sea coast, more and more Polish tourists are heading inland. There has been increased interest in the capital Sofia, which has benefited from an increase in the number of flights from a number of Polish cities.

Plovdiv's cultural attractions are also becoming a trademark for Polish tourists. In recent years, nearly half a million Polish citizens have been heading to Bulgaria, successfully taking advantage of its facilities in all seasons of the year.