
The Ministry of Tourism is organizing the second edition of the promotional forum "Erlebe Bulgarien/Experience Bulgaria," which will take place from June 11 to 15 in the Golden Sands resort. The event is the Ministry's largest initiative aimed at establishing Bulgaria as a preferred destination for tourists from Germany, Austria, and Switzerland.
"Bulgaria has a lot to offer, from modern tourist infrastructure to authentic experiences. With events like this, we aim to build trust in the German-speaking market and attract tourists who are looking for quality, sustainability, and experiences," emphasized Minister of Tourism Miroslav Borshosh. "Experience Bulgaria" is a platform for long-term partnerships and sustainable growth, organized and led by the Ministry," the minister added.
The event will bring together over 200 representatives of leading German-speaking tour operators, airlines, and media outlets with representatives of the Bulgarian tourism industry and municipalities. The program includes working meetings, a conference, familiarization tours, and workshops aimed at developing specialized forms of tourism and expanding Bulgaria's market share in German-speaking countries.