Аn information meeting on the introduction of the euro in Bulgaria was held in Dobrich as part of the national awareness campaign on the country’s accession to the euro area. The event was hosted by the Mayor of Dobrich, Yordan Yordanov, and attended by the Minister of Tourism, Mr. Miroslav Borshosh, and the Minister of Agriculture and Food, Mr. Georgi Tahov. The forum brought together representatives of local authorities, the business community, and citizens from the region, who had the opportunity to ask questions and receive expert answers.

During the meeting, Minister Borshosh emphasized that the tourism sector has long been operating in European markets and thinking on a European scale, making Bulgaria’s accession to the euro area one of the most desired and anticipated developments for everyone involved in the industry. “There is no better option for Bulgarian tourism than for our country to be part of the euro area. When you tell foreign markets, “In this country, payments are made in euro” that’s a very strong and positive message,” the Minister noted.

He recalled that the key discussions between the Ministry of Tourism and the sector began in the first months of the current government’s mandate, and that the information campaign is a natural continuation of this process. “It’s important to reach people through an honest conversation—beyond propaganda and prejudice—and to address real concerns,” added Minister Borshosh.

He also outlined the main benefits of introducing the euro for the tourism sector, including greater financial security for the destination and a stronger international image of Bulgaria as a modern and reliable European country. “Tourism, in addition to being an important economic sector, has the unique role of presenting Bulgaria to the world. That is why it is even more significant, and the euro is crucial for its successful development,” concluded Minister Miroslav Borshosh.