Bulgaria and the UK have built a strategic partnership and our country has the potential to attract more British tourists

Bulgaria and the UK have built a strategic partnership and our country has the potential to attract more British tourists. The Minister of Tourism Zaritza Dinkova and H. E. Rob Dixon, UK Ambassador to Bulgaria.

Ambassador Dixon thanked for the assistance provided by the Ministry of Tourism to prof. Bethany Hughes, who is a British historian and presenter of the TV show "Treasures of the World", broadcast in 120 countries. He offered cooperation in the presentation of the movie, which the team of prof. Hughes filmed in order to reveal the unknown treasures of Bulgaria to the international audience. We remind you that prof. Bethany Hughes and her team with the assistance of the Ministry of Tourism are working on the filming of the movie "Treasures of Bulgaria" - dedicated to our cultural and historical heritage. Ambassador Dixon also applauded the opportunity to make a film specifically about the Valley of the Roses.

Promoting Bulgaria as a year-round destination is a priority in our advertising campaigns on the British market, which will include various forms such as road shows, digital advertising and cooperation with tour operators, Minister Dinkova said. She stressed that our country is distinguished by diverse cultural and natural attractions that arouse the interest of tourists from the UK and can be visited not only in the summer and winter season.

During the meeting were discussed the possibilities for better access of British tourists to medical services to prevent the payment of exorbitant fees, which are reported by tourists visiting the Black Sea coast.

Minister Dinkova committed to seek assistance from the Ministry of Health and in case of specific signals from tourists suffered from such fees, the cases to be checked, as well as to strengthen the control of the implementation of the concession contracts, according to which the provision of an equipped medical station on the beach is mandatory.

The two sides agreed on the need to continue their fruitful cooperation in the field of tourism and identified concrete steps to attract tourists all year round.