Bulgaria attended the World Travel Market international tourism exhibition in London

Minister of Tourism Zaritza Dinkova attended the world's largest exhibition for tourism industry professionals

The Ministry of Tourism, together with 23 representatives of the tourism sector, is participating in the international tourism exhibition World Travel Market (WTM) in London, UK, held in the period 06-08 November 2023. Tourism Minister Zaritza Dinkova is also participating in the world's largest exhibition for tourism industry professionals.

The cultural and historical heritage of our country – the medieval masterpiece Boyana Church, Heraclea Sintica, Tsarevgrad of Asenevtsi, Samovodska Charshia of Tarnovo, Wine of Bulgaria, Magic of Magura Cave, Ancient Villa Armira, etc., will be presented through VR equipment and rich VR content in Bulgarian and English.

Guests at the Bulgarian stand will get acquainted with the opportunities for wine and culinary tourism in Northeastern Bulgaria, the Thracian Lowland and the Rose Valley, Southern Sakar, the Struma Valley, Western and Central Danube Plain. Each of the regions will be promoted with a quality, typical for the terroir wine, as well as through their maps illustrating the wine route and related tourist attractions.

This year Bulgaria is represented with a stand of over 304 sq. m. in the Europe Hall. The Bulgarian national stand was represented by the following representatives of the tourism sector – Rila Travel EOOD, Bohemia OOD, EN-Vision Services Group OOD, Varna Municipality, World Travel Bulgaria OOD, AVATAR TOUR OOD, Plovdiv Municipality, Penguin Travel OOD, Fraport Twin Star Airport Management AD, Thracian Tourist Region Management Organization, Sunny Travel EOOD, Samokov Municipality, Aleksia Auto EOOD, Boyana – MG EOOD, Bulgaria Air AD, Sofia Metroploitan Municipality, OP Tourism, Balkan Tourist Region Management Organization, Pi Group Plovdiv EOOD, International Leisure Projects EOOD, INTENSO OOD, Albena AD, Villa Ambrosia EAD, Bulimpex AD, Velina EAD.

WTM is the largest marketplace for travel industry professionals and the world's second largest travel trade show after ITB – Berlin. In 2023, London hosted the 43^rd edition of WTM. In four decades, the exhibition has changed its vision and location, with global business gathering at the ExCeL Centre since 2002.