Bulgaria received world prize for advertising in tourism at the 17th WorldMediaFestival

At an official ceremony in Hamburg, Germany, at the 17^th WorldMediaFestival/Tourism, Bulgaria was awarded a silver prize in the Film category for the two image TV clips of the campaign “Hidden Before Your Eyes”. The campaign aimed to promote domestic tourist trips in the country and was held between January and August 2015. The campaign was commissioned by the Ministry of Tourism. On the day of the ceremony, a screening of all finalists was organized in Savoy Filmtheater in Hamburg and the prize was presented at а glamorous evening ceremony.

WorldMediaFestival – TOURISM is one of the  biggest and most prestigious festivals  for tourism advertising in the world and countries from all over the world take part in it. The distinction for Bulgaria brings high prestige because it is won in competition with 50 countries in the world – all leaders in tourism marketing – such as the USA, France,  Germany, Malaysia, Great Britain, Australia, Spain, Turkey and many others. In addition, over 700 projects from all over the world were sold this year at the competition. In the last year’s festival the tourism commercials of Switzerland, Malaysia and Canada were awarded.  This year Bulgaria took part in the WorldMediaFestival/Tourism for the first time.

The awarded commercials in the Film category are produced by the most talented and awarded Bulgarian film and TV artists. The campaign is the work of reforma agency. The clips were shot by cameramen Alexander Stanishev and Dimitar Nedelchev and directors are Edi Schwarz and Zoran Petrovski. The creative idea belongs to Yordan Petkov.

The campaign “Hidden Before Your Eyes” was held in the period January – August 2015 and aimed to promote trips inside the country. The project promoted the 50 least popular sites  in Bulgaria  and was financed under Operational Programme  “Regional Development  2007 – 2013”. This is one of the most impressive outcomes of the tourism advertising in the country for the last decade.

The WorldMediaFestival was established in 2000 and is one of the biggest fora in this field in the world and the only one of that kind in Europe. The WorldMediaFestival | TOURISM is a competition which aims to award quality and modern approach in tourism advertising in different commercial categories (films, TV, web, print).  The prizes were presented at an official ceremony on 11 May 2016 in Hamburg, Germany.