Minister Prodanov held a meeting with the Organization of Expert Managers in Tourism, with Frank Quante – Chief Executive Officer of Fraport Bulgaria and Martin Zahariev – Deputy Chairman of the National Board of Tourism

Minister Hristo Prodanov held a meeting with the Organization of Expert Managers in Tourism, with Frank Quante – Chief Executive Officer of Fraport Bulgaria and Martin Zahariev – Deputy Chairman of the National Board of Tourism.

The meeting discussed issues of the industry related to the personnel in the sector, insecurity, infrastructure and advertising. The natural features of Bulgaria were discussed and how they can be used to attract more tourists and how to improve the quality of the services offered.

Hristo Prodanov stated that he agrees with the representatives of the branch and according to him, it is necessary to change the overall perception of Bulgaria by tourists. A new logo, slogan, and an overall new marketing and advertising strategy is needed. It is necessary not only to increase the budget for advertising and marketing of the Ministry, but also to change both the marketing and advertising strategies and implementation channels in order to achieve maximum effect. At the present time, digital advertising has remained in the background, and this should change as well.

Minister Prodanov said that it was very important for him to unite the sector and said that in the future, the marketing and advertising strategies should be consulted with the industry in order to maximize the outcome of the campaigns. The idea is not only for the Ministry of Tourism, but also representatives of all types of tourism in Bulgaria to get involved. “In this way, as a result, we will have better quality target groups of potential customers and will be able to provide them with the information they want to receive in the most appropriate way,” he said. It is appropriate to have experts in the ministry to be responsible for segmentation in tourism, the minister stressed.

More meetings with the tourism industry are forthcoming. The working groups will be formed as soon as possible in order to start work on business problems as early as possible.