Ministry of Tourism launches international advertising campaign in National Geographic and 24 Kitchen

The Ministry of Tourism has launched a major international advertising campaign on National Geographic and 24 Kitchen channels, part of The Walt Disney Company LTD and Warner Bros. group. The TV commercial promoting Bulgaria as a destination for congress, culinary and wine tourism was launched today in nine countries and will run until the end of April. In parallel, a digital campaign is running, which includes the popular pre-roll format with new YouTube videos.

The media partnership includes the TV broadcast of 2,430 advertising spots in 9 strategic markets in Europe. These are spread across National Geographic's channels covering the UK, France, Poland, Germany and Spain, and those of 24 Kitchen in the Netherlands, Serbia, Slovenia and Croatia. Over 50% of the spots will be broadcast in prime time TV.

 "This is another step in our strategy to present Bulgaria as a destination with rich cultural and culinary potential. Wine and gastronomy, together with congress tourism, are key elements in developing our tourism sector and creating experiences that stay in the hearts of visitors. Through our partnership with National Geographic and 24 Kitchen, we are reaching millions of travellers looking for authentic and inspiring destinations," said Minister of Tourism Miroslav Borshosh.

A team from the TV giant's group spent several days in Bulgaria, especially for this partnership, to shoot two 30-second videos promoting our country in the key areas of Wine and Gastronomy and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism.

The Ministry of Tourism and National Geographic have a successful long-standing collaboration, and this campaign is part of the Annual National Tourism Advertising Programme. The main objective is to establish Bulgaria as an attractive and safe tourist destination with a variety of tourism opportunities throughout the year. National Geographic is a leading global media outlet reaching 760 million households worldwide. The media ranks first in consumer trust and is aimed at travel, culture and nature lovers.