Polish travel influencers toured Bulgaria with a camper van under a project of the Ministry of Tourism

Pawel and Justyna Ślęczka, Polish travel influencers behind the popular Instagram account @couple.away, toured Bulgaria, promoting our country to more than 146 thousand people on social networks. At the invitation of the Ministry of Tourism, the couple arrived in Bulgaria on 6 May in their own camper van, coming from Krakow, Poland. For more than a week they visited different towns, villages and landmarks all over Bulgaria, sharing their daily journey with their fans with curious original footage.

The invitation to the popular travel bloggers was initiated and realized with the cooperation of the Bulgarian Tourist Attaché in Warsaw Nikolay Kostov. The promotional tour is part of the Ministry of Tourism's large-scale campaign to promote destination Bulgaria among foreign audiences, introducing them to the diverse opportunities for recreation and adventure that our country offers. In this case, however, Paul and Justina are not travelling according to a prepared program, but enjoying their tour without a strict schedule, discovering the possibilities of hiking in the country with their own camper.

The young influencers choose which sights to see, and you can follow their entire journey in our country via their Instagram account (https://www.instagram.com/couple.away/). They visited Belogradchik Rocks, Koprivshtitsa, Rila Monastery and Rila Lakes, Bansko, Lovech, Devetashka Cave, Krushunsky Waterfalls and Emen Canyon.

Since their arrival in Bulgaria, the couple has been posting beautiful original shots of the Bulgarian countryside on a daily basis, often taken with a drone, while sharing their impressions of the places they visited and giving advice to future Polish tourists. In some of their publications they tell interesting facts about the visited sights, such as - for example — the processes of how the Belogradchik rocks were formed and what happened to the bats in the Devetashka cave. In other posts, influencers share their experiences at local restaurants and their conversations with locals they meet along the way. This is how they accidentally learned about the Krushuna Falls, which they decided to visit later, say Pavel and Justina.

The content of the young influencers is focused on nature and cultural tourism in the country, and so far there has been high engagement from their audience.